The 2017 championship game between North Carolina and Gonzaga averaged nearly 23 million TV viewers. The 2017 Final Four generated an estimated economic impact of $324.5 million, according to a study by ASU's WP Carey School of Business.Įxposure can also bring in future dollars as well. Not only are these events good publicity for the state, but they also generate significant revenue. The stadium will host next year's Super Bowl, the first to be played in Las Vegas. It is also the site of the Pac-12 championship football game as well as the annual Las Vegas Bowl, which in 2021 featured Arizona State against Wisconsin. Previously in Glendale: What we learned when North Carolina beat Gonzaga for 2017 national titleĪllegiant Stadium, which seats 65,000 but is expandable to 71,835, is home to the NFL's Raiders as well as the UNLV football team. Next up for the venue is Wrestlemania 39 this weekend. 13, 2022, and was the site of College Football's most recent CFP championship game, in January. SoFi, which seats 70,000 spectators but could accommodate up to 100,000 depending on the event, opened in the fall of 2020 and is home to the NFL's Rams and Chargers. Today, Arizona faces stiffer competition when it comes to bidding for major athletic events, most notably SoFi Stadium in greater Los Angeles and Allegiant Stadium in Las Vegas. The NCAA requires a minimum capacity of 70,000 to host the event and until recently few indoor venues in the west met that benchmark. When Glendale hosted in 2017 it was the first men's Final Four to be held west of Texas since 1995. You never stop learning or evolving as to things you can do better," she said. "Things are always evolving, whether that comes to something like security or logistics and the experience you're providing for the teams. That's why the Arizona contingent is in Houston this week despite having already hosted. While the local group has the experience of having hosted before, Johnson said things could change drastically in just a few years and there is always more to be learned. "What that means and in what form that will come, we're not sure yet." Loudabarger, ASU's associate athletic director for facilities and operations. We got a lot of great feedback on what we did the last time but of course, you always want to do more," said J.D. "It's really about the student-athlete experience. Already this year, the VRBO Fiesta Bowl served as the site of a College Football Playoff semifinal between TCU and Michigan, and of course, just two months ago Super Bowl 57 between Kansas City and Philadelphia took place in Glendale. Greater Phoenix is no stranger to hosting major sporting events. Future Final Fours have been decided through 2030: San Antonio in 2025, Indianapolis (2026), Detroit (2027), Las Vegas (2028), Indianapolis again (2029) and Dallas (2030). The right to host the event was awarded to Phoenix in July of 2018, a year after the Final Four was played here for the first time. "We're gearing up for what is going to be a very busy and exciting time."Ĭities get plenty of lead time when it comes to preparing for the undertaking. "It might seem like a year is a long time but it goes by so fast and there is a lot to do," said Debbie Johnson, co-chair of the local organizing committee along with Tom Sadler, president and CEO of the Arizona Sports and Tourism Authority. The field trip will be for local officials to gather information and exchange ideas with those doing the hosting honors this year. The 2024 men's basketball championship is coming to State Farm Stadium, with Arizona State serving as the host institution. When the NCAA Final Four convenes in NRG Stadium in Houston this week there will be at least a dozen or so interested parties from Arizona on hand taking thorough notes. Watch Video: Final Four preview: Who will make it to the Men's NCAA Championship game?
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